Playzu is a demo project created for a school aiming to pitch an app that helps kids learn English in a fun and engaging way. The app is designed to offer an interactive and playful learning experience, making language acquisition enjoyable for kids.

The school approached us with a clear objective: to develop an early design prototype that would allow them to test various features and showcase the concept to other schools in the city. The goal was to create a friendly, engaging app that would make learning English feel like a game for kids.

With a focus on playfulness and engagement, we designed the app with an arena and level system to make learning more exciting. Features like leaderboards were incorporated to add a competitive element, encouraging kids to have fun while learning.

The client provided some low-fidelity wireframes created on their iPad, which helped us better understand the vision for their first MVP. Based on this, we designed custom illustrations and icons that align with their brand's vibe and meet their standards.

We designed the app based on research into the preferences of modern-day kids, aiming to keep them engaged and entertained. To achieve this, we used playful, bright colors that capture their attention and maintain their interest.